Insights and Solutions: How Newsrooms Can Reach Young Audiences

As news producers look for ways to connect with younger audiences, many are experimenting with social-first formats and new storytelling approaches. In this panel, audiences will explore what is actually resonating with younger audiences. Combining firsthand insight into Gen Z media habits with proven models for short-form video, the conversation will explore how young people find news, judge credibility, and what journalists can do to build stronger relationships with emerging audiences.

In collaboration with Project C