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Adaptive Leadership

What Matters: Measuring What Moves Your Newsroom Forward

Monday, March 30, 2026
12:00 PM - 1:00 PM CT
Not all metrics are created equal. This session will explore key performance indicators for individuals and organizations: what to measure to understand the performance of your stories, products, revenue streams, and more. We'll dig into ideal measurement cadence, and ways to benchmark your growth performance against peers and industry standards. You'll walk away with a clearer sense of what success looks like-beyond 'the numbers go up!'-and how to meaningfully track your work.

This session is designed for::

  • People responsible for project or strategy ownership
  • Newsroom leaders
  • Anyone who wants to get more comfortable with data or who wants to better measure their work