ONA26 Unconference - Session 7: What Can A Publisher Do To Truly Be Different Than Competitors & Retain Audience?
Wednesday, April 1, 2026
12:00 PM - 1:00 PM CT
Speaker:Adam J Shapiro, Subtext
No one comes to the homepage anymore... organic social reach is limited...AI has slashed search, and newsletters are being sorted into folders that stunts opens. What can a publisher do to retain audience interest in them, specifically? I want to hear all ideas... Slack channels? SMS? Discord? Carrier pigeons?
Unconference sessions are attendee-generated and voted-upon programming that are less formal and require less planning than traditional conference offerings. Running in sequential hour blocks from 10:30 AM - 11:30 AM and 12:00 PM - 1:00 PM on Wednesday, April 1, these open-source concepts will close the ONA26 conference.