Head of Digital Strategy and Coordination
The Associated Press
Sophie Rosenbaum is the head of digital strategy and coordination at The Associated Press. As a lifelong learner and thinker, she charts high-level strategy across the digital landscape and maintains partnerships with off-platform brands, including Canva, Reddit, TrueAnthem and NewsWhip. Over the past decade, she's been immersed in news coverage — covering local and national news as a reporter at the New York Post, moving to editing at Time Inc. and wearing multiple hats at the AP in editorial and audience-focused roles. She lives in Queens with her two cats, her life partner and the best food in NYC.
In Conversation: NBC News, the Associated Press, USA Today, and Reddit’s News Partnerships Lead
Tuesday, March 31, 2026
4:00 PM - 5:00 PM CT