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Entrepreneurship and Creator Journalism

Finding the "We" – Why and How to Integrate News Creator Strategies into Your Newsroom

Monday, March 30, 2026
9:00 AM - 10:00 AM CT
Audiences are shifting their trust from institutions to individuals—and that means the traditional newsroom playbook is no longer enough. Whether your newsroom is a team of one or a global operation, you’re facing the same question: How do we build credibility and connection in a creator-driven world? You’ll learn about the changing news consumption habits from Next Gen News Report II, actionable strategies for integrating creators and a case study of how Yahoo! News is successfully integrating creators into their reporting and distribution today.