Service Desk is returning to Chicago! If you're stuck in a cycle of tactical fixes such as optimizing headlines, cleaning email lists, chasing the latest platform trend, but still unsure if your work actually matters to anyone, you're not alone. Most news producers are so busy trying to optimize what they're already doing that they never step back to ask: Are we building something people actually need?
That’s where we’re available to help. The Service Desk, run by service design and audience experts Madison Karas and Patrick Boehler, is a confidential advisory service for anyone creating information that helps people navigate their lives – whether you're in newsrooms, content creation, civic organizations, or technology.
Book a free session with us at ONA26, and we can help you work through any audience challenge you’d like help with. We can discuss topics such as understanding the job your audience is hiring you to do, designing minimum viable interventions you can test within weeks, and measuring outcomes that matter beyond pageviews.
In the booking form, we’ll ask you a few questions about what you’d like to discuss, and our goal is to leave you with practical next steps to better serve your audience.
