Empowering Better Business Decisions with AI & Data

Monday, March 30, 2026

2:30 PM - 3:30 PM CT

News organizations are swimming in data—much of it messy, scattered and incomplete. The challenge isn’t getting more data; it’s making smarter, faster business decisions from the data you already have. In this session, leaders from The Atlantic, Crain’s, the News Product Alliance’s NPAI CoLab, and the Generative AI in the Newsroom project will show how AI can transform imperfect first-party data into powerful insights. Learn practical, newsroom-ready strategies for audience growth, revenue optimization, experimentation, and decision-making.

Speaker(s)

Becca Aaronson (she/her/hers)

Chief Product Officer
News Product Alliance
EC

Elizabeth Couch

Director of Audience Engagement
Crain’s City Brands
Mariah Craddick (she/her/hers)

Executive Director of Product
The Atlantic
Nick Hagar (they/them/theirs)

Postdoctoral Scholar, Generative AI in the Newsroom Initiative
Knight Lab