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Audience Engagement

Innovative Approaches to Community-Informed Reporting

Tuesday, March 31, 2026
4:00 PM - 5:00 PM CT
At a time when the news media faces a crisis of trust, what can mainstream reporters and news outlets learn from ethnic media? And how are legacy newsrooms building trust and centering reporting around the perspectives of communities of color who often felt marginalized by mainstream media? Join this panel and workshop to hear tips from the USC Center for Health Journalism (CHJ) engagement initiative and to learn how two reporters — one from public media and one from ethnic media — centered community voices in innovative ways.

The workshop will feature materials/approaches — reporting postcards, questionnaires, and event posters/activities — and small roundtables to brainstorm how to tailor strategies for specific projects and audiences.